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GENIA: BATHROOM SHENANIGANS

LOCATION

Year

NEW YORK

2023

Step into GENIA, where contradictions seamlessly converge to form a women's clothing line that transcends traditional boundaries. Imbued with sensuality and a sleek style, GENIA not only pushes the boundaries of fashion but also champions environmental consciousness through a sustainable circular system.

 

For F/W 2024 GENIA delves into the vibrant energy of club scenes, particularly focusing on club bathrooms, this project draws inspiration from a unique intersection of private and social spaces. Triggered by a conversation during a club night in Madrid, Spain, the collection captures the essence of intimate thoughts shared in private settings within the social backdrop of a party.

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01

BRANDING

GENIA's ethos revolves around finding beauty in paradoxes, embracing the dynamic interplay of conflicting features. This collection serves as a testament to the brand's commitment to redefining fashion by creating a delicate equilibrium between elements that seemingly oppose each other.

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